This week's most 🔥 campaigns

Hey! Welcome to the latest Growth By Social 🌱 where we’re talking about:

📱 This week’s social media news 

❤️ My favorite social posts of the week

🔥 A fiery new campaign with Snoop Dogg

🎮 Niantic’s first US campaign

Let’s take a look at some of the latest social media news!

Your social media news roundup 📱⤵️

📊 X teases a new dashboard for Verified Organizations, making it easier to manage ads, job listings, affiliate accounts, and analytics. 

▶️ YouTube is now promoting longer clips in the Shorts feed to maximize views across all content due to the popularity of the feature.

👤 Instagram is trialing profile cards for a number of creators which show an overview of the account and a QR code for instant following. 

🗂️ The latest Meta update allows 10 profiles to be linked to one Meta Business Suite account, allowing people to manage pages easier.

🚩 TikTok partners with NCMEC to provide in-feed Amber Alerts for missing people in order to increase chances of an early response.

🫨 Instagram is rolling out vertical grids, meaning your Insta aesthetics may be tampered with soon…

❤️ My favorite social posts of the week

Everything is very ‘demure’ and ‘mindful’ this week… 🤷‍♀️

And this just about sums it up… 😆

This is how we all feel about this news, right?!

 🔥 A fiery new campaign with Snoop Dogg

Snoop Dogg is appearing in yet another campaign!

Firepits store, Solo Stove has teamed up with global icon Snoop Dogg for a worldwide marketing campaign across US, Canada, Australia, and Germany.

‘Start the Fire’ campaign merges Snoop’s unmistakable laidback style with Solo Stove’s promise of warmth and connection, encouraging risky humor and social media takeovers. 

This is the second campaign with the rapper, after the previous ‘Snoop Goes Smokeless’ campaign drove increases of 500% in organic search.

Solo Stove lent a hand from 72andSunny to create their ‘Blunt Marketing’ assets which play every bit into the pun humor you’d imagine.

🎮 Niantic’s first US campaign

AR company, Niantic, has rolled out a dynamic campaign for the game, Monster Hunter Now - Capcom’s latest mobile adventure in collaboration with the San Fran agency, Barrett Hofherr.

Diving into the trend of live-action gaming ads, this campaign blends cinematic storytelling with real-world action, bringing the Monster Hunter universe to life - in your life!

Establishing themselves as the best in the AR gaming space, the campaign has a simple strategy set out by BH: if you have 75 seconds to spare in your day, Monster Hunter Now can bring those moments to life with an immersive hunt! 

And to put the cherry on top, the ad compliments a new partnership with Mr Beast who is helping fans get to grips with the game.

Take a look at the ad here 👇

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See you next time!

Mai An Tran, co-founder of MixBloom