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- 'Undercover Cups' 🥤😆
'Undercover Cups' 🥤😆
Mai An Tran
November 20, 2024
Hey! Welcome to the latest Growth By Social 🌱 where we’re talking about:
📱 This week’s social media news
❤️ My favorite social posts of the week
🥤 Pepsi’s undercover cups
Incoming: this week’s social media news.
☑️ Facebook is going to remove the option for public followers on personal profiles, so if you have a lot of public followers on your personal account, make sure you make the switch to a professional account soon!
👀 Facebook is joining Instagram and is now counting ‘Views’ as its main metric, for photo and video content.
🔄 Fancy a reset on Instagram? You’ll soon be able to do just that - meaning Instagram will forget everything it knows about your interests, and show you new tailored content! Maybe in time for ‘New Year, New You”!
🤏 You can now pinch to zoom video content on X.
#️⃣ Instagram is removing the option to follow hashtags.
👜 New fashion for your Bitmoji has arrived on Snapchat! You can now dress and accessorize your Bitmoji with Prada and Miu Miu bags.
This ain’t wrong!
Take this as your friendly reminder!
See also: rolling out of bed at 8.58am 😏
🥤 Pepsi’s undercover cups
Everyone knows the Pepsi / Coca Cola feud. And the rivalry continues with Pepsi’s new ad campaign - “Undercover Cups” (see what they did there? 😆).
This campaign is a fine piece of guerilla-style marketing where Pepsi ambassadors gatecrash meals in Burger King, Wendy’s and McDonald’s (cough - Coca Cola partners - cough) and replace customers’ drinks cups with Pepsi cups.
Because “every burger deserves Pepsi”.
The video ads have been shared on Instagram, Facebook, TikTok, YouTube and X and the campaign is super timely with National Fast Food Day earlier this week.
This went hand in hand with another marketing campaign that gave DoorDash users a $5 discount on their orders at places like Taco Bell and KFC, but only IF the meal was paired with a drink of Pepsi. Clever.
A fantastic (albeit cheeky) campaign from the cola company - can’t wait to see the bloopers of the ad! 😆
Are you Team Pepsi or Team Coca Cola?
Watch the ad here 👇
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See you next time!
Mai An Tran, co-founder of MixBloom