TikTok trend of the week 🎵

Hey! Welcome to the latest Growth By Social 🌱 where we’re talking about:

📱 This week’s social media news 

❤️ My favorite social posts of the week

🎈Airbnb’s extraordinary experiences

🎶 A TikTok meme that led to a record deal

First, some news!

Your social media news roundup 📱⤵️

🔒 X is in the process of hiding the post likes tabs for all users on the platform.

👀 TikTok has added a ‘floating player’ on desktop so you can keep watching TikToks while switching between tabs.

📈 There are now 600 million monthly active users on X, according to Elon Musk.

📸 Snapchat has launched a Chrome camera extension so you can now use Snapchat filters for your video calls.

💰 X has secured $6 BILLION in funding for AI projects including its Grok chatbot.

❤️ My favorite social posts of the week

Relatable 😆

Hahaha glad I’m not the only one 🤣

One of many social media marketing myths, hey?

🎈Airbnb’s extraordinary experiences

You can now stay in Disney’s UP house 🏡

Airbnb has announced ‘Icons’ - a new category of ‘extraordinary experiences’ that enable holiday rental seekers to stay in some of the most iconic places from music, film, TV etc.

The rental platform has released the first 11 properties with a full-scale version of Disney’s UP house being one. So if you’ve ever dreamed of staying in a house held by balloons, now’s your chance!

Yes, it even floats! Okay, with a crane, and not while you’re in it, but it’s still pretty cool.

Each ‘Icon experience’ will be either free or under $100.

There’s a catch though. You can’t just book to stay there, like you do for normal holiday lets on the app.

Travelers need to submit a written entry through the platform during a certain time period. And 4000 guests will be awarded a ‘golden ticket’ to take part in the experiences over the next year 🎫

Love this. Certainly raises the profile of Airbnb and helps to bring some magic to real life!

Check out this video from Creative Boom on this:

🎶 A TikTok meme that led to a record deal

I’m looking for a guy in finance, trust fund, 6’5, blue eyes…

If you’re an avid TikTok scroller, you probably know which song I’m on about here 👆

Megan Boni, AKA @Girl_On_Couch, uploaded a video at the end of last month - that took just a couple of minutes to make - of herself singing the song ‘Man In Finance’.

A song that was made for those who complain that they’re single but have an endless and unrealistic criteria for their partner.

She then pokes fun at the end asking if she’s just made the ‘song of the summer’.

Little did she know she would become an overnight success.

The video, at the time of writing this, has 32.2 MILLION views, 2.4 MILLION likes, over 12k comments and 162k shares.

With many more people using the original sound to make their own videos.

Now, Boni has been offered a major label deal and a remix version of the song has been released.

Just shows you that one viral TikTok video can change people’s lives in a matter of hours, and it’s interesting to see that UGC videos/songs are taking the music industry by storm these days.

Here’s the original video 👇

@girl_on_couch

Can someone make this into an actual song plz just for funzies

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See you next time!

Mai An Tran, co-founder of MixBloom