- Growth By Social
- Posts
- This campaign is nuts 🥜😳
This campaign is nuts 🥜😳
Mai An Tran
October 10, 2024
Hey! Welcome to the latest Growth By Social 🌱 where we’re talking about:
📱 This week’s social media news
❤️ My favorite social posts of the week
🥜 Nutter Butter is going viral in stroke of genius
News time!
🖼️ Meta has announced a new creative tool optimized by AI - ‘Image Animation’ which will allow users to animate still imagery, making asset creation super simple.
🤝 TikTok continues to fact-check content with a new partnership with World Health Organization which will entail social active healthcare professionals to limit the spread of misinformation.
🧵 Threads is working to improve Instagram integration to enable users to share IG content directly to Threads by using IG as a ‘source’ option for posts.
🤖 Introducing Pinterest Performance+, the platform’s expansion on campaign building allowing each stage of the journey to be automated, even down to image AI!
💰 Things are changing for creators over on X, where they’ll now receive payment directly from interaction from Premium users, eliminating ads in replies!
We’ve all written this line haven’t we? 😆
Vanity metrics 😗✌️
In a string of recent TikTok posts, American sandwich cookie brand, Nutter Butter has racked up views, likes and like-minded weird and wonderful peanut butter fans.
The brand is testing the waters with otherworldly ideas, including western-themed peanuts riding on cats…
Hear me out.
The brand is coining their bizarre curated characters as part of their ‘Nutterverse’ and voiced that they’re in a time of experimentation to see which characters resound with the platform’s unpredictable users!
The result? The @officialnutterbutter account is now at 1.1 million followers and 7.9 million likes.
Pretty impressive and a great way to capture their true target audience!
Check out an example here 👇
@officialnutterbutter this::way
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See you next time!
Mai An Tran, co-founder of MixBloom