What’s New in the Social Media world

• Reddit Reveals the Latest Trends Driving Brand Engagement
  Based on key engagement trends, as identified by Reddit’s advertising team, the platform highlighted four key trends that are helping brands boost engagement and can help users create more compelling in-app activations.

  Those four key trends are: nostalgia-driven storytelling, UGC social proof, niche-inspired campaigns and campaigns that unfold, not just launch.

• Meta Updates Marketing API To Align With Latest Ad Shifts
  At the end of 2024, Meta announced it was shifting away from variable content metrics, such as plays, impressions and accounts reached. Instead, the company said it was pivoting to a more uniform views count instead, and that views were taking over as the main metric for video and image content on both Facebook and Instagram.

• YouTube Expands Livestream Donations, Updates Shorts Editing Tools

  YouTube is expanding access to its live-stream jewels, while it’s also adding some more precise editing tools to give you more creative control over your content.

What’s trending right now?

• “Born to…, forced to…” trend

  This Instagram trend uses a simple contrast format: “born to…” followed by something you would rather do, and “forced to…” followed by what you actually have to do

  

👋 Hey there,

You don’t need to post on every platform…

I know that sounds wrong.
Especially in 2026.
Especially when it feels like there’s a new channel every five minutes.

But most agencies and brands aren’t struggling because they’re not on enough platforms.

They’re struggling because they’re spread too thin across too many.

Let’s talk about it.

The myth: more platforms = more growth

Somewhere along the way, “being everywhere” became the goal.

LinkedIn.
Instagram.
TikTok.
YouTube.
Threads.
Pinterest.
Shorts.
Reels.

And suddenly your team is repurposing content 9 different ways, chasing 9 different algorithms, and pleasing 9 slightly different audiences.

That’s not strategy.

More platforms don’t automatically mean more opportunity.

What actually matters

Instead of asking:

“Where else should we be posting?”

Try asking:

• Where does the target audience already spend time?

• Where does the content naturally perform best?

• Where can we show up consistently without burning out the team?

If your ICP lives on LinkedIn and occasionally checks Instagram, why are you forcing TikTok?

The ideal Framework

If you’re overwhelmed, simplify…

Choose:

1 primary platform
This is where your voice lives. Your strongest content. Your main positioning.

1 supporting platform
This reinforces presence and builds familiarity.

Everything else? Optional. Experimental. Not mandatory.

You don’t need omnipresence.

You need strategic presence.

AI Tip of the week

Use AI to audit where you should actually be focusing.

Final Thoughts 📝

You don’t win by being everywhere. You win by being recognisable in the right places.

Focus creates strength.
Scattering creates stress.

And social really doesn’t need to be this chaotic.

Talk next week 🤍

Additional Resources 🪄

If you want a couple of helpful things to read this week, these two are worth your time.

Agency Guide: How to Design a Social Media Workflow
This guide explores the key elements of social media workflow management and provides actionable tips for agency owners and social media managers to optimize the their processes.

Top 6 Tools for Productized Services: Agency Guide
In this article, we uncover the top productized services for various industries, as well as 6 tools that you can use to start productizing your agency, their pros and cons, pricing and reviews.

Take what you need, bookmark what you don’t, and make your workflow a little easier this week.