- Growth By Social
- Posts
- Should you offer free trials? + more 🌱
Should you offer free trials? + more 🌱
Mai An Tran
February 19, 2024
Hey, here’s the latest Growth By Social 🌱 where we’re talking about:
📱 This week’s social media news
❤️ My favorite social posts of the week
🕊️ Dove’s Turn Your Back campaign
💰 Should you offer free trials?
💸 Why I choose to be transparent about pricing
First up…
📹 You can create animated stickers on Instagram from any video on the app with its new video cutout options
🤼♂️ X has announced a new partnership with WWE to post exclusive video content - WWE will now air a weekly show on the app featuring timed matches between some of WWE’s most popular stars
🧵 Threads is testing trending topics to users in the US
💼 LinkedIn has a new “Catch Up” tab, which shows daily networking and outreach opportunities. So instead of showing your connections’ updates in your notifications, it will show up in the Catch Up section
👻 Snapchat has surpassed 800 million monthly active users
Always seems like a good idea on a Friday 🥲
We can help with that 😉
How’s it only Monday?!
Now here’s one of my favorite campaigns from last year 👇
🕊️ Dove’s Turn Your Back campaign
Dove’s #TurnYourBack campaign was 🔥
So, last year you may have seen the TikToks with the bold glamor filter - designed to make people appear more conventionally attractive (major eye roll!)
But Dove encouraged users to turn their backs on unrealistic and fake beauty standards on social media as part of its #NoDigitalDistortion movement.
The filter was used millions of times - particularly by women aged 15-24.
Dove identified an important issue amongst its target audience and created a campaign with huge social impact.
I’m all for it 🙌
What are your thoughts on this campaign?
Next item: should you offer free trials?
💰 Should you offer free trials?
Overall, it’s a personal choice. But we offer a 14-day free trial at MixBloom and we've found it to be super useful.
Here's why:
👉 We can showcase our value and expertise
👉 It builds trust and credibility
👉 We attract more new customers
👉 We gather more customer feedback
👉 There are more upselling opportunities
👉 It gives us a competitive advantage
Especially in the current economic climate, free trials are definitely a good shout to reduce perceived risks for prospective customers. 🙂
Do you offer a free trial for your social media business? |
On that note, let’s talk pricing.
💸 Why I choose to be transparent about pricing
Should you include your pricing on your website? It's a debate I often see on LinkedIn and I find the topic really interesting.
We show our MixBloom pricing on our website for these reasons:
👉 To build transparency
What you see is what you get - we have no hidden fees. Potential clients know exactly what price they will be paying for our services, which helps build trust.
👉 To set expectations
Having our prices on show gives potential clients a good idea of what they can get for their budget.
There's no need to second-guess!
👉 To save time for all parties
Pitching and proposals take a lot of time for everyone involved. If the price is disclosed at this stage, and it's not in the prospective client's budget, there's no wasted time!
👉 To filter qualifying leads
We only need to progress our sales pitch with potential clients who are genuinely interested in our services and are a good financial fit.
Being transparent with our pricing is the way to go for us.
What is your take on this?
And that’s all for this week - Shrek may or may not make an appearance next week… 👀
If you enjoyed this newsletter, please help us grow by…
See you next week!
Mai An Tran, co-founder of MixBloom