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- The "Joy of Missing Out" 😆
The "Joy of Missing Out" 😆
Mai An Tran
July 11, 2024
Hey! Welcome to the latest Growth By Social 🌱 where we’re talking about:
📱 This week’s social media news
❤️ My favorite social posts of the week
🧢 Why Urban Outfitters is increasing its spending on influencers
🇸🇪 IKEA’s 3D billboard in Times Square
But first, let’s dive into some news!
🎞️ Facebook is testing ‘Clear Mode’ for reels. This means you can delete description text to boost the viewing experience!
🎥 Creators can download their TikTok videos without a watermark so they can be repurposed on other apps - the video has to be shared on TikTok first though.
⏰ Adam Mosseri has revealed that Instagram isn’t interested in allowing users to create long-form content.
💰 X might soon offer free trials for its Premium subscription model.
📰 LinkedIn has rolled out sponsored newsletters for Company Pages.
Can relate 😆
Everyone is a victim of marketing 😆
Why 🥲
🧢 Why Urban Outfitters US is increasing its spending on influencers
Urban Outfitters is ramping up its investment in influencers by 50% this year to better connect with Gen Z consumers through its new back-to-school campaign, Shift Happens.
This campaign features influencers like designer Kai, artist Anya, floral designer Rabab, photographer Morgan Maher and R&B singer Tinashe.
And it’s all about creating deeper connections with the brand’s community rather than traditional performance media - the brand wants to focus on collaborating with inspiring figures to who the Gen-Z audience relates. In doing so, Urban Outfitters wants to address the burnout concerns of its consumers by balancing creativity, productivity, and self-care.
The Shift Happens campaign will run through Ubran Outfitters’ marketing, social and retail channels to showcase its clothing and homeware products.
Pinterest will also play a huge part. The influencers will curate boards highlighting the brand’s products that are relevant to significant life transitions such as back to school.
It comes on the back of Fiscal 2024 seeing record sales ($5.15 BILLION!) for Urban Outfitters’ parent company.
🇸🇪 IKEA’s 3D billboard in Times Square
IKEA US has made a bold statement in New York City’s Times Square with a gigantic 3D billboard.
The billboard is over 27 feet in the air on the corner of 47th Street and 7th Avenue and displays a captivating 15-minute looped video of an IKEA bedroom transitioning from day to night.
The company, alongside Oglivy, is also launching a TV campaign called ‘The Place to Be’ that will show product and design inspiration for bedrooms.
It’s all about creating a safe, comfortable space, but taps into the millennial phenomenon of ‘JOMO’ (the Joy of Missing Out) - a play on ‘FOMO’ (the Fear of Missing Out) - that suggests you wouldn’t want to be anywhere else than in the comfort of your IKEA-furnished bedroom.
Love it 👏
Image by IKEA
If you want to see the impressive billboard in person, hurry, it’s only hanging around until July 14th!
If you enjoyed this newsletter, please help us grow by…
See you next week!
Mai An Tran, co-founder of MixBloom