When AI goes wrong 😳

Hey there! Welcome to the latest Growth By Social 🌱 where we’re talking about:

📱 This week’s social media news 

❤️ My favorite social posts of the week

🖍️ The Crayola x Adidas AI concept

🗣️ 3 ways to improve communication with your team

Let’s dive in…

Your social media news roundup 📱⤵️

🎵 TikTok is saying bye to even more songs/sounds on its app. All songs written or co-written by artists signed by Universal Music Group are going to be removed.

🚗 Tesla has started advertising on X, as Elon Musk makes huge U-turn on his ‘hate’ for advertising.

📍 It may soon be possible to see your friends’ location on Instagram’s ‘Friends Map’ - Snap Maps who?!

😳 Apple will start charging businesses who boost their posts on Meta a 30% service charge - starting in the US. Meta is encouraging iOS users, especially small businesses, to use desktop to boost posts.

📊 You can now view Instagram analytics on desktop.

❤️ My favorite social posts of the week

Say it louder for the people in the back, Olivia 🫳🎤

Ok this one really cuts deep 🥲

Social media marketing is an investment - the more you put in, the more you’ll get out of it 😉

Also, did you see this story? 👆 The image on the left was AI-generated and used to advertise a Willy Wonka themed children’s event in Glasgow, Scotland. The event organizers charged £35 a ticket, promising a sweet and spectacular immersive experience…

The image on the right is what they got in reality 😬 

Children were left in tears and parents even called the Police! Yikes!

While the lesson here is that you shouldn’t use AI-generated images if the reality can’t live up to it, this is a really cool AI concept that I wish was real 👇

🖍️ The Crayola x Adidas AI concept

What do you get when you cross two brands’ value propositions? 💭

For Crayola and Adidas, you get genius.

🖍️ Crayola - Everything Imaginable

👟 Adidas - Impossible is Nothing

Together = Imagine the Impossible

It would be a very creative, bold and engaging collab IMO!

It’s a shame it’s just an AI concept for now!

LOVE! 💖

What do you think of this concept?

Next… tips for communicating with your team!

🗣️ 3 ways to improve communication with your team

As a leader, effective communication is 🔑 to build trust, inspire your team, avoid or resolve conflict, and set clear expectations. So here are my 3 tips:

1️⃣ Master the art of clarity

Using clear and concise language helps avoid confusion and misunderstandings among your team.

❌ Can you report back on the things we discussed last week during our meeting with X?

✅ Can you update me on X's social media strategy?

2️⃣ Practice active listening

Communication is a two-way street. Encouraging your team to share their ideas and feedback is a great way to create an open and honest culture.

3️⃣ Build trust through transparency

Being transparent about your:

👉 Intentions

👉 Decisions

👉 Actions

helps to build trust and credibility as a leader.

By following these tips you can become a better communicator and a more effective leader!

That’s all for now!

If you enjoyed this newsletter, please help us grow by…

See you next time!

Mai An Tran, co-founder of MixBloom