Do 6-second ads work? 🍼

Hey! Welcome to the latest Growth By Social 🌱 where we’re talking about:

📱 This week’s social media news 

❤️ My favorite social posts of the week

👶 Carter’s 6-second ads

🙌 A life-changing ad campaign at the Paris Olympics Opening Ceremony

So, what’s been going on in the social media world this week?

Your social media news roundup 📱⤵️

 ☑️ LinkedIn is introducing a limited number of verification badges for company pages to gain user trust.

🔥 Snapchat has been bringing fans closer to the Olympics and their favorite athletes with new AR experiences, incorporating Olympic data feeds and IOC archival imagery.

🤖 Reddit has acquired MemorableAI, allowing them to now analyze human reactions to ads to streamline the ads they serve to Reddit users.

💬 Threads introduces the Blue Label which appears above posts that touch on trending topics. Users can then click through to other related posts and gain wider context.  

🎵 TikTok launched Sound Search so that users can find any song stuck in their head by humming into their phone.

❤️ My favorite social posts of the week

Inconvenient to say the least 😤

See also: QR codes 🙃

Things we love to see 😆

👶 Carter’s 6-second ads

Carter’s is an American baby and children’s apparel brand and its latest ad campaign with Mischief sets a new comedic tone and speaks to the fast-paced and messy lifestyle of parents.

After previously reworking its branding to include ‘durability and longevity in addition to style’, as well as introducing a pillar-based ESG strategy ‘Raise the Future’, the new campaign sees a 30-second hero ad complemented by six 6-second ads.

Premiering the “More than just cute” ad slogan, Carter’s stresses the durability needed when dealing with the wardrobe of little humans navigating life and play. 

One short ad script reads: “Stretchy soft fabric to fit their oversized head. A head filled with very bad decisions.” and features the presumed child knocking over a wine glass.

It feels like Carter’s and Mischief nailed it in just 6 seconds! Check one of the ad bursts out here 👇

 🙌 A life-changing ad campaign at the Paris Olympics Opening Ceremony

Montefiore Einstein’s Comprehensive Cancer Center chose to launch their 2-minute long ad at the Paris Opening Ceremony in the name of ‘spotting it early’.

Partnering with award-winning creative agency MIRIMAR, the ad uses breakdance and the idea that detecting something early, in all walks of life, creates a better outcome. 

Using the direct slogan ‘Talent is best spotted early. So is cancer’, the ad conveys powerful messaging while paying homage to The Bronx and breaking culture in the '70s/'80s - the place where the leading cancer care hospital was born.

This seemed like a great way to tackle an important subject with impact and what better stage than the Paris Olympic opening ceremony?!

Here’s the ad 👇

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See you next time!

Mai An Tran, co-founder of MixBloom